Adu Rando and Kayangwe Godwin (URU MEDIA)
The Uganda Rugby Union (URU) has solidified its collaboration with Nile Breweries, represented by their flagship brand Nile Special, for the 2025 rugby season. This vital announcement, made at a press briefing earlier today, was enthusiastically welcomed by URU President Kayangwe Godwin, who described the renewed partnership as a cornerstone for advancing rugby in Uganda.
“The Rugby Premier League Uganda stands as the pinnacle of Ugandan rugby, and Nile Special’s unwavering backing has been instrumental in preserving and expanding its legacy. This extended sponsorship will allow us to deliver an exceptional competition,” stated Kayangwe.
This extended agreement underscores Nile Special’s unwavering dedication to the sport, with the brand continuing as the title sponsor of the Rugby Premier League Uganda. Beyond the premier league, the sponsorship will also encompass regional championships, further fostering rugby’s growth and accessibility across the nation.
Speaking at the event, Adu Rando, Managing Director of Nile Breweries, highlighted the company’s dedication to supporting Ugandan rugby:
“We are excited and delighted to continue our partnership with URU. We have been proud sponsors of Ugandan rugby for the last 16 years, and we are very proud of what we have managed to accomplish with Ugandan rugby.”
Key Commitments of the Partnership:
- Continued Title Sponsorship: Nile Special will maintain its role as the title sponsor of the Rugby Premier League Uganda.
- Increased Financial Backing: The sponsorship amount will rise by 10% compared to the 2024 season, demonstrating enhanced support for the sport.
- Broader Fan Engagement: URU and Nile Special will work collaboratively to make rugby more accessible and engaging for fans throughout Uganda.
The announcement comes at a significant moment for Nile Breweries, which recently underwent an internal audit revealing financial mismanagement, resulting in employee terminations. Despite initial apprehensions regarding the potential impact on rugby funding, this reaffirmed sponsorship has alleviated those concerns, bringing relief to stakeholders and supporters.
This strengthened partnership signals a promising future for Ugandan rugby, as URU and Nile Special aim to raise the sport’s profile from community initiatives to elite competitions. With renewed commitment and increased resources, fans can anticipate an exhilarating 2025 season, marked by greater inclusivity and competitive excellence.
